
Playrcart’s technology is an HTML5 overlay that allows brands to make any digital asset (advert, rich media, video) instantly transactable. Our solution works across open web, social and livestream environments.

Playrcart-enabled adverts allow users to buy, book, enquire and donate directly within the asset using an optimised checkout flow and without ever being redirected.

Following any interaction with a Playrcart advert, the relevant data is captured within the Playrcart platform. This data is typically transferred to third-party systems such as e-commerce, CRM/CDP and bespoke platforms using an API integration.

<hr />

<HomePageComponent />


#### Integration Overview

The Playrcart platform integrates quickly and seamlessly into your existing e-commerce, CRM/CDP, ERP system and/or payment gateway to allow campaigns to be up and running in as little as 5 to 10 days if using a pre-integrated system.

The API integrations are performed by Playrcart, with documentation, access, and some support for final testing. In many cases, two integrations are required when Playrcart needs to pass data into different platforms. Eg, Shopify for an order and Salesforce for marketing data collection.

See the various API integration options broken down by use case in the Integration Options section below.




Playrcart Integration Guide


Thanks to the versatility of Playrcart’s technology, clients are able to utilise their digital assets to achieve a variety of different transactional outcomes by turning the ad-unit into an instant checkout, booking portal, enquiry form or instant donation facilitator.

The following guides illustrate the integration options for each of the four primary user cases.

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            src: '/buy.png',
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            text: 'Buy',
            link: '/v2/integration-options/buy'
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            src: '/book.png',
            alt: 'book icon',
            text: 'Book',
            link: '/v2/integration-options/book'
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        {
            src: '/enquire.png',
            alt: 'enquire icon',
            text: 'Enquire',
            link: '/v2/integration-options/enquire'
        },
        {
            src: '/donate.png',
            alt: 'done icon',
            text: 'Donate',
            link: '/v2/integration-options/donate'
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Integration Options


<FeatureSection
    paragraph1="Playrcart's technology enables customers to checkout and purchase displayed products in open web, social and livestream environments."
    extraSpace1="true"
    paragraph2="The example on the right is a customers journey set within Instagram. In just a few clicks the item is purchased without the customer being redirected out of Instagram to the brands website."
    extraSpace2="true"
    paragraph3="The ad-units are totally customizable giving customers the option to purchase multiple products, opt into e-mail marketing, pay with various methods and have different delivery options."
    extraSpace3="true"
    paragraph4="To achieve this journey, two integrations are required, one into the existing order process and the other into the payment gateway. All done by Playrcart with documentation, access, and some support for final testing."
    imageSrc="/buygif.gif"
/>

## Standard API Integration

A Standard API Integration would be advised when adverts are frequently delivered to allow a far more cost-effective model for creating new campaigns and processing orders efficiently.

This API integration type allows Playrcart’s technology and transactable adverts to be seamlessly incorporated with your existing systems and processes.

Key points:
- Order data is transferred directly into existing e-commerce or CRM/CDP systems
- If collecting customer data for marketing purposes, have this data sent into the right platform in real-time
- Customer payment is passed straight into a payment gateway; customer card details and money is never handled by the Playrcart platform

### E-commerce Platform Integration

By integrating your existing e-commerce platform, completed orders made through Playrcart adverts will be instantly processed in real-time, in the same way an online order would be received via an existing e-commerce website or mobile app.

Once integrated and if APIs are available, Playrcart will have direct, real-time access to selected products, stock levels and live product prices in the exact same way online existing sales channels do.

The following systems have been pre-integrated into the Playrcart platform. This means integrations can usually be completed in a matter of days.

![CRM Logos](/crmlogos.png)

### Payment Gateways

Payments are processed directly from the advert, within the user's browser, and the payment gateways online systems. Card details do not at any stage of the transaction contact or are stored by the Playrcart platform.

Playrcart is pre-integrated into a range of payment gateways including Stripe, Worldpay, Braintree, PayPal, Barclaycard Fuse and Adyen.


**Here is the customer journey of a typical purchase with Standard Integration:**
1. The customer will initiate the purchase in the advert for the displayed product(s).
2. Playrcart maintains an up to date stock level for each product on sale. 
3. If the product is in stock, the customer will be prompted to enter their name, email, contact number, delivery address and payment details in the advert and click ‘pay’.
4. The brand’s payment gateway will process the successful/completed payment.
5. In most instances, the brand’s e-commerce platform will automatically send a confirmation email to the customer.
6. Playrcart will capture and secure all data and accept the order.
7. Data submitted by customers will be securely passed through the Playrcart platform directly to the brand’s e-commerce and payment gateway for the order to be fulfilled.
8. The brand’s e-commerce platform will then process the order as it would if an order was placed via their website, for example.


### Data Flow

The security, proper handling and privacy of our client’s and their customer’s data are of critical importance, which is why we will always provide transparency about the flow of data through our platform.

The below diagram illustrates the journey customer data takes in the ‘buy’ process.

![Data Flow](/buy_dataflow.png)

## Lite Integration

A Lite Integration would typically be used to support proof of concept or one-off campaigns. In this case, Playrcart provides a highly supportive approach to creating, testing and delivering a transactable advert.

Payment via any gateway (Stripe, PayPal, Adyen, etc.) will be integrated and availability can be provided to Playrcart via a spreadsheet. Customer and order details will be passed back to the brand via an SFTP or password-protected CSV file.

This option is quick and easy to set up, with minimal impact on existing systems.

**Here is the journey of a typical purchase with Lite Integration:**
1. The customer will initiate the purchase in the advert for the displayed product(s).
2. Playrcart maintains an up to date stock level for each product on sale. 
3. If the product is in stock, the customer will be prompted to enter their personal information (name, email, contact number, delivery address and payment details) in the ad and click ‘pay’.
4. The payment will be processed via the selected payment gateway.
5. Playrcart will automatically send a confirmation email to the customer.
6. Playrcart will capture and secure all data and accept the order.
7. Playrcart will send the data via a password-protected CSV file directly to the brand by secure file transfer protocol (SFTP) or as an email attachment at regular intervals (1 min to 1 day).
8. The brand is then required to process the order via their fulfilment team or existing fulfilment system separately from Playrcart.

## Self Integration (via Playrcart APIs)

Playrcart is happy to take on the bulk of the integration work. However, we recognise some businesses prefer to be in control themselves. With this managed by their internal or external development teams.

We'll be launching our integration API documentation online this year. In the meantime, it is available in following formats:

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Once the documentation has been reviewed, contact Playrcart directly to discuss your use case and for them to give you access.

To proceed with an integration, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").






<FeatureSection
    paragraph1="Playrcart’s technology enables customers to, for example, book meetings, restaurants, hotels or tickets with a seamless in-advert booking via open web, social and livestream environments."
    extraSpace1="true"
    paragraph2="To achieve this, two integrations are required, one into the existing booking journey and if a payment is required, into the payment gateway. All done by Playrcart with documentation, access, and some support for final testing."
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    paragraph3="As the book use case is simply collecting customer information and checking designated availability, the possibilities are endless."
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        {
            description: 'Restaurant reservations'
        },
        {
            description: 'Quotations'
        },
        {
            description: 'Hotels'
        },
        {
            description: 'Car rentals'
        }
    ]}
/>

## Standard API Integration

A Standard API Integration would be advised when adverts are frequently delivered to allow a far more cost-effective model for creating new campaigns.

Integrating Playrcart’s technology into a booking, CRM/CDP or e-commerce system, and a payment gateway (if applicable) can be performed by Playrcart with open APIs, documentation and support.

With a Standard API Integration, the adverts will be able to display real-time availability based on the customer's preferences, providing alternatives in case of no availability.

### E-commerce Integration
Playrcart has pre-integrated into a variety of industry-leading e-commerce platforms that offer booking systems and ticketing applications via their respective app stores. The following systems have been pre-integrated into the Playrcart platform:

![E-Commerce Logos](/ecomlogos.png)

Of course, if you would like to integrate a platform that is not in the above list, Playrcart will assist you in doing so.

By integrating your existing e-commerce platform and payment gateway, completed bookings made through Playrcart adverts will be instantly processed in real-time, in the same way any other booking would be via your existing website or mobile app.

Once integrated, Playrcart will have direct, real-time access to availability and pricing in the exact same way existing sales channels do.

### Payment Gateways

If a payment is required as part of the booking process, these are processed directly from the advert, within the user's browser, and the payment gateways online systems. Card details do not at any stage of the transaction contact or are stored by the Playrcart platform.

Playrcart is pre-integrated into a range of payment gateways including Stripe, Worldpay, Braintree, PayPal, Barclaycard Fuse and Adyen.

**Here is the journey of a typical booking with Standard API Integration:**
1. The customer will initiate the booking in the advert by selecting what they wish to book along with the time, date, the number of people, seating (if applicable), location (if applicable), etc.
2. Playrcart will automatically check the availability in real-time as it has direct access to availability.
3. If there is availability, the customer will be prompted to enter their personal information in the advert and click ‘pay’(if applicable).
4. The brand’s selected payment gateway will process the payment.
5. In most instances, the brand’s e-commerce or booking platform will automatically send either a confirmation email, e-tickets, relevant information or booking reminders to the customer.
6. Playrcart will capture and secure all data and accept the booking on behalf of the brand.
7. Data submitted by customers will be securely passed through the Playrcart platform directly to the brand’s commerce & payment stack for the booking to be confirmed.
8. The brand’s e-commerce platform will then process the booking separately from Playrcart, as it would if an order was placed via their website, for example.

### Data Flow

The security, proper handling and privacy of our client’s and their customer’s data are of critical importance, which is why we will always provide transparency about the flow of data through our platform.

The below diagram illustrates the journey customer data takes in the ‘book’ process without a payment required.

![Data Flow](/book_dataflow.png) 

## Lite Integration

A Lite Integration would typically be used to support proof of concept or one-off campaigns. In this case, Playrcart provides a highly supportive approach to creating, testing and delivering a transactable ad.

A payment gateway integration is required and availability can be provided to Playrcart via a spreadsheet. 	Booking information will be passed back to the brand via an SFTP or password-protected CSV file.

This option is quick & easy to set up, with minimal impact on existing systems.

**Here is the journey of a typical booking with Lite Integration**
1. The customer will initiate the booking in the ad by selecting what they wish to book along with the time, date, number of people, etc.
2. Playrcart will automatically check the availability provided by the brand and stored in the Playrcart platform.
3. If there are tickets, times, tables, seats, etc, available, the customer will be prompted to enter their personal information in the ad and click ‘pay’.
4. The selected payment gateway will process the payment.
5. Playrcart will automatically send a confirmation email to the customer.
6. Playrcart will capture and secure all data and accept the booking.
7. Playrcart will send the data via a password-protected CSV file directly to the brand by secure file transfer protocol (SFTP) or as an email attachment at regular intervals (1 min to 1 day).
8. The brand is then required to process the booking via its ticketing or reservation system.

## Self Integration (via Playrcart APIs)

Playrcart is happy to take on the bulk of the integration work. However, we recognise some businesses prefer to be in control themselves. With this managed by their internal or external development teams.

We'll be launching our integration API documentation online this year. In the meantime, it is available in following formats:

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Once the documentation has been reviewed, contact Playrcart directly to discuss your use case and for them to give you access.

To proceed with an integration, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").




Book


Playrcart’s technology enables seamless in-ad data capture, allowing your customers to instantly enquire in both open web and social environments. Enable your audience to sign up for more information about a product launch or to receive a special offer without forcing them away from the content or publisher environment.

Playrcart’s technology can be seamlessly integrated into a variety of digital assets to accentuate the product, service, offering or event in question with high-definition interactive elements that prompt enquiries.

Data and insights are captured by Playrcart and can be transferred to the brand’s commerce, CRM/CDP platform or existing technology stack directly via APIs or by using SFTP via a CSV transfer, depending on the type of integration selected.

The integrations are performed by Playrcart, with documentation, access, and some support from you required for final testing.

<FeatureSection
    heading1="What data can we capture?"
    paragraph1="Capture an array of customer-consented first-party data and behavioural insights, allowing you to create detailed customer profiles and continually optimise your adverts and marketing strategy for improved conversion and ROI."
    extraSpace1="true"
    paragraph2="With a Playrcart integration, the in-ad data fields can be customised to mirror exactly how they are received in your current CRM or CDP platform."
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    paragraph4="As the enquire use case involves customers providing their information to be kept up to date with something they're interested in, the possibilities are endless."
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Due to the variety of possible use cases and the diverse creative possibilities, it’s important to reiterate that Playcart can provide a high level of support during conception, design, build, testing, delivering & reporting of the advert.

Note that the required creative work can be executed by either brand or external agency, with Playrcart providing support once the ad has been designed and built to integrate the technology.

## Standard API Integration

A Standard API Integration would be advised once adverts are frequently delivered and allow a far more cost-effective model for creating new ad instances and processing enquiries efficiently.

Integrating Playrcart’s technology into a booking or CRM/CDP platform can be performed by Playrcart with open APIs, documentation and support.

### CRM / CDP Platform Integration

Due to the variety of use cases available with enquire, an integration into a CRM/CDP platform is highly likely. Playrcart can integrate into any CRM/CDP platform that has API access.

The following systems have been pre-integrated into the Playrcart platform:

![CRM Logos](/crmlogos.png)

**Here is the journey of a typical enquiry with Standard API Integration:**
1. The customer will initiate the enquiry by filling out the in-ad data form.
2. Playrcart will capture and secure all data.
3. Data submitted by customers will be securely passed through the Playrcart platform directly to the brand’s commerce or CRM/CDP platform for the enquiry to be actioned.
4. In most instances, the brand’s e-commerce or CRM/CDP platform will automatically send an enquiry receipt email and the relevant information to the customer.
5. The brand’s platform will then process the enquiry and customer information separate from Playrcart, as it would if an enquiry was made via their website, for example.

### Data Flow
The security, proper handling and privacy of our client’s and their customer’s data are of critical importance, which is why we will always provide transparency about the flow of data through our platform.

The below diagram illustrates the journey customer data takes in the ‘enquire’ process.

![Data Flow](/enquire_dataflow.png) 

## Lite Integration

A Lite Integration would typically be used to support proof of concept or one-off campaigns. In this case, Playrcart provides a highly supportive approach to creating, testing and delivering a transactable ad.

Once an ad creative has been designed and signed off, including decisions made on exactly what data to collect, Playrcart will incorporate the technology ready for delivery using the Playrcart platform.

This option is quick & easy to set up, with minimal impact on existing systems. 

**Here is the journey of a typical enquiry with Lite Integration:**

1. The customer will initiate the enquiry by filling out the in-ad data form.
2. Playrcart will capture and secure all data.
3. Playrcart will send the data via a password-protected CSV file directly to the brand by secure file transfer protocol (SFTP) or as an email attachment at regular intervals (1 min to 1 day).
4. Playrcart will automatically send a confirmation receipt email to the customer.
5. The brand is then required to process the customer’s information via their e-commerce or CRM/CDP platform and fulfil whatever was stipulated in the ad, whether that was to provide information or add them to a mailing list, for example.

## Self Integration (via Playrcart APIs)

Playrcart is happy to take on the bulk of the integration work. However, we recognise some businesses prefer to be in control themselves. With this managed by their internal or external development teams.

We'll be launching our integration API documentation online this year. In the meantime, it is available in following formats:

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Once the documentation has been reviewed, contact Playrcart directly to discuss your use case and for them to give you access.

To discuss an integration, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").



Enquire


<FeatureSection
    paragraph1="Playrcart’s technology enables seamless in-advert payments and data capture, allowing your customers to instantly donate in both open web and social environments."
	extraSpace1="true"
    paragraph2="Playrcart’s technology can be seamlessly integrated into a variety of digital assets to accentuate the charity, cause or fundraiser in question with high-definition interactive elements that reduce friction and prompt charitable giving."
	extraSpace2="true"
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	extraSpace3="true"
    paragraph4="The integrations are performed by Playrcart, with documentation, API access, and some support for final testing."
    imageSrc="/Charity_DONATE.gif"
	extraSpace= "true"
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## Standard API Integration

A Standard API Integration would be advised once adverts are frequently delivered and allow a far more cost-effective model for creating new ad instances and processing donations efficiently.

Integrating Playrcart’s technology into a commerce system can be performed by Playrcart with open APIs, documentation and support.

**System Integrations**

By integrating into the businesses or charity's existing commerce platform, donations can be processed within the ad unit via the payment gateway and pushed to the system in real time along with customer information. From there, the donation will be processed as though it was received via the charity’s existing e-commerce website or mobile app.

**Payment Gateways**

Payments are processed directly from the advert, within the user's browser, and the payment gateways online systems. Card details do not at any stage of the transaction contact or are stored by the Playrcart platform.

Playrcart is pre-integrated into a range of payment gateways including Stripe, Worldpay, Braintree, PayPal, Barclaycard Fuse and Adyen.

**Here is the journey of a typical donation with Standard API Integration:**

1. The customer will initiate the donation in the advert.
2. The customer will be prompted to enter their personal information in the ad and click ‘donate’.
3. The charities’ selected payment gateway will process the payment.
4. Data submitted by customers will be securely passed through the Playrcart platform directly to the charities’ commerce platform.
5. In most instances, the charities’ commerce platform will automatically send a payment receipt email to the customer.
6. The charities’ platform will then process the donation and customer information separately from Playrcart, as it would if a donation was made via their website, for example.

**Data Flow**

The security, proper handling and privacy of our client’s and their customer’s data are of critical importance, which is why we will always provide transparency about the flow of data through our platform.

The below diagram illustrates the journey customer data takes in the ‘donate’ process.

![Donate Data Flow](/donate_dataflow.png)

## Lite Integration

A Lite Integration would typically be used to support proof of concept or one-off campaigns. In this case, Playrcart provides a highly supportive approach to creating, testing and delivering a transactable advert.

An integration with a payment gateway is required, with the funds deposited directly into the brand’s account. Customer information will be passed back to the brand via an SFTP or password-protected CSV file.

Once an ad creative has been designed and signed off, including decisions made on exactly what data to collect, Playrcart will incorporate the technology ready for delivery using the Playrcart platform.

This option is quick & easy to set up, with minimal impact on existing systems. 

**Here is the journey of a typical donation with Lite Integration:**

1. The customer will initiate the donation in the advert.
2. The customer will be prompted to enter the required information in the ad and click ‘donate’.
3. The selected payment gateway will process the payment.
4. Playrcart will capture and secure all data.
5. Playrcart will send the data via a password-protected CSV file directly to the charity by secure file transfer protocol (SFTP) or as an email attachment at regular intervals (1 min to 1 day).
6. Playrcart will automatically send a payment confirmation receipt email to the customer.
7. The charity is then required to process the customer’s information via their commerce platform.

## Self Integration (via Playrcart APIs)

Playrcart is happy to take on the bulk of the integration work. However, we recognise some businesses prefer to be in control themselves. With this managed by their internal or external development teams.

We'll be launching our integration API documentation online this year. In the meantime, it is available in following formats:

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Once the documentation has been reviewed, contact Playrcart directly to discuss your use case and for them to give you access.

To proceed with an integration, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").


Donate


Playrcart can integrate into a number of e-commerce, payment, CRM/CDP and ERP platforms required for your specific use case. We have already pre-integrated many widely used platforms, such as Shopify, PayPal and Stripe, allowing us to turn around integrations swiftly.

The integrations are performed by Playrcart, with documentation, access, and some support from you required for final testing.

To integrate into third party platforms, Playrcart utilises open APIs. The Playrcart platform’s integration functionality is compatible with many different types of API and data transfer methods. 

If you have any questions about the integration options that Playrcart offers, don’t hesitate to contact us [here](https://www.playrcart.com/book-a-demo/ "here").



Platform Integrations


Playcart has pre-integrated into many leading international payment gateways. Payments are processed directly from the advert within the user’s browser via the payment gateways’ online systems. This efficient payment process resembles a payment through a brand’s online e-commerce store, with a similar integration process and with the same stringent security standards.

Card details do not, at any stage of the transaction, make contact with, or are stored by, the Playrcart platform. They're tokenized between the payment gateway and the payment page in the ad-unit.

For both Standard and Lite Integrations, payment gateway API credentials will need to be shared to enable the integration. Playrcart will assist with all elements of setup and testing.

Here are some of the payment gateway's Playrcart is familiar with.

![Payment Gateways](/paymentlogos.png)

## Stripe

The following instructions will show you how to find and share the Stripe API Credentials required to process payments via the Playrcart Platform.

To complete the following steps, you will need a Stripe account. If you do not have one, [sign up here](https://dashboard.stripe.com/register "sign up here"):


1. Once logged in to your Stripe dashboard, navigate to ‘Developers‘ (link in the top right) and then ‘API Keys’ (link in the left-hand sub-menu).
2. Highlight, copy and paste the tokens of both the ‘Publishable Key’ and ‘Secret Key’ from this screen to a document that is password protectable.
3. Switch the ‘Test Mode’ toggle (top right of the screen) to on, and repeat step 2.
4. You should now have 4 tokens in a document - 2x Live mode and 2x Test mode.
5. Share these tokens with  Playrcart in a password-protected document.

## Extra Information

**Tokenization**
A consumers payment details are tokensized, which is the process of protecting sensitive card data and replacing it with a unique generated number, called a token. This all takes place in a matter of seconds between the payment gateway and the host payment page in the ad-unit. 

**Frontend Integration**
The integration between the frontend payment page in ad-unit and the payment gateway doesn't rely on any Playrcart code. Making it a safe, secure and compliant method for consumers to make a purchase. 

**PCI Compliance**
All payment gateway integrations meet the latest PCI compliance standards by the payment gateways.

For any questions, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").


Payment Gateways


Playrcart has already pre-integrated a number of widely used e-commerce platforms allowing us to complete integrations with new clients within a matter of days. The integrations are performed by Playrcart, with documentation, access, and some support for final testing.

Once integrated, Playrcart will have direct real-time access to product information, stock levels, and live prices in exactly the same way existing online sales channels do. Playrcart will also be able to send orders and customer information to the system in real-time.

Essentially, integrating an e-commerce platform with the Playrcart technology allows your open web, social or livestream adverts to become an extension of your existing commerce stack. Orders can be processed in the same way they would be if they were received via an existing e-commerce website or mobile app.

Here are some of the existing e-commerce platforms Playrcart is familiar with.

![E-Commerce Logos](/ecomlogos.png)

### Shopify
The following instructions will show you how to find and share the Shopify API Credentials required to integrate with the Playrcart Platform.

To complete the following steps, you will need a Shopify account. If you do not have one, [sign up here](https://www.shopify.co.uk/ "sign up here"):

1. Log in to Shopify, click ‘Apps’ >> ‘Develop Apps’.
2. Click ‘Create an App’ and call it ‘Playrcart API’.
3. Click ‘Configure Admin API Scopes’, and select all checkboxes.
4. Click ‘API Credentials’ and copy the API Key & Secret Key Values into a document that is password protectable, before sending it to Playrcart.

For any assistance, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").



E-Commerce Platforms


In many instances, the purpose of a transactional, interactable advert will be to collect customer information and facilitate lead generation rather than acting as an additional POS. Similarly, many brands will want to utilise a separate CRM/CDP platform that works hand-in-hand with their e-commerce platform.

Playrcart can integrate into any CRM/CDP platform that has API access. The integrations are performed by Playrcart, with documentation, access, and some support for final testing.

Integrating with a CRM/CDP platform with the Playrcart technology allows open web and social adverts to become an extension of an existing lead generation and customer management stack. First-party customer data can be processed in the same way it would be if it was received via your existing website or mobile app.

Here are some of the existing platforms Playrcart is familiar with.

![CRM Logos](/crmlogos.png)

For any assistance, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").


CRM / CDP Platforms


We are always happy to explore integrations into new platforms and would work closely with any development team to ensure a smooth and painless integration.

Playrcart’s platform comprises a seamless integration module that allows us to configure any system that provides API access. This includes any software or custom-built platform.

We regularly utilise the following integration methods:
- REST/SOAP
- SFTP
- JSON/XML
- CSV/XLS

Keep in mind that integrating platforms we are unfamiliar with and those that have not been pre-integrated will increase the setup timeline.

To request a bespoke integration, contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").


Bespoke Integrations

Playrcart is happy to take on the bulk of the integration work. However, we recognise some businesses prefer to be in control themselves. With this managed by their internal or external development teams.

We'll be launching our integration API documentation online this year. In the meantime, it is available in following formats:

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Once the documentation has been reviewed, contact Playrcart directly to discuss your use case and for them to give you access.

Contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").


Self-Integration


To facilitate the transactional advert experience, it is necessary for customer data to be collected by and stored within the Playrcart platform.

Playrcart’s role is as a processor or sub-processor. All data collected is only stored within our system for defined periods of time for each campaign before being removed.

The security, proper handling and privacy of our client’s and their customer’s data are of critical importance to Playrcart, which is why we have compliant systems and processes in place to address them.

We are also conscious that, in some cases, businesses will have to entrust us with their private product information to facilitate an accurate transaction, which is why we adhere to stringent privacy, GDPR and CCPA policies.


Data Considerations

<FeatureSection
    paragraph1="The Playrcart ad-units are GDPR compliant as customers are required to tick the displayed boxes in the ad-unit, relevant to their user case. A user may see the following:"
	extraSpace1="true"
    paragraph2=" - the retailers purchase conditions (eg, a returns policy or a restaurants no show policy)"
	extraSpace2="true"
    paragraph3=" - customers consent to share their personal information (eg, e-mail address)"
	extraSpace3="true"
    paragraph4=" - customers consent to opt-into receiving updates from marketing in the future (eg, receive future brand offers via email)"
	extraSpace4="true"
    paragraph5="The table below outlines which boxes are required for each user case. The privacy policy for marketing in is optional."
    paragraphHeading2="Terms & Conditions"
    paragraphHeading3="Privacy Notice"
    paragraphHeading4="Privacy Policy for Marketing"
    imageSrc="/termszoomed.png"
/>

| Policies  Required           | Buy | Book | Enquire | Donate |
|------------------------------|:---:|:----:|:-------:|:------:|
| Terms & Conditions           |  ✅  |   ✅  |    ❌    |    ❌   |
| Privacy Notice               |  ✅  |   ✅  |    ✅    |    ✅   |
| Privacy Policy for Marketing |  ✅  |   ✅  |    ✅    |    ✅   |

The table below details each field of data that Playrcart adverts collect and process through the Playrcart platform.

| Field             | Format       | Retention Period | Recipients         |
|-------------------|--------------|------------------|--------------------|
| First Name        | Text/Digital | < 1 minute       | Fulfilment Partner |
| Last Name         | Text/Digital | < 1 minute       | Fulfilment Partner |
| Email             | Text/Digital | < 1 minute       | Fulfilment Partner |
| Telephone         | Text/Digital | < 1 minute       | Fulfilment Partner |
| Delivery Address* | Text/Digital | < 1 minute       | Fulfilment Partner |
| Payment Details** | Text/Digital | < 1 minute       | Payment Gateway    |

*Delivery addresses are typically comprised of 'address 1', 'address 2', 'address 3', and 'postcode'

*Payment details are accepted within our adverts but transferred directly to the payment gateway from the users browser in which the advert is being viewed.

For more information, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").

Data Privacy / GDPR


There are data flow diagrams in each of the Buy, Book, Enquire and Donate sections that illustrate the journey customer data takes.

The below diagram illustrates the data collection process for a Buy user journey within a Playrcart advert. Each step has been numbered with an explanation for each underneath the map. 

![Data Map](/datamap.png)

1. The client is the users browser.
2. The Playrcart Platform is hosted on Amazon's AWS infastructure.
3. A Playrcart advert is built using HTTPS/CSS/JS and served direct from our platform.
4. The payment gateway to allow a consumer to make a purchase from within the ad-unit.
5. All communications in the Playrcart Platform are over HTTPS and data is encrypted at rest to AWS RDS standards.
6. The third-party system(s) in-advert captured data is passed into.
7. Static data served by a CloudFront CDN.
8. API request made HTTPS TLS 1.3 and requiring authentication token.
9. Communications direct from payment gateway. No card details transferred to/from Playrcart Platform. Card is tokenised for one time payment.
10. The only time that personal information is sent to the Playrcart Platform. Data is only stored until it is sent into integrated platforms, typically for less than a second.
11. Once data is sent to integrated platform, all personal data is removed from the Playrcart Platform.
12. Once data is sent to marketing platform, all personal data is removed from the Playrcart Platform.

For more information, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").


Data Flow


The Playrcart platform applies the following internal security measures to adhere to the best practices at every level required for clients to use our technology.

#### Internal Security

- All communications over HTTPS
- All data encrypted in transit and at rest
- We utilize AWS for the latest cutting-edge technologies & security
- Using AWS firewalls & gateways to limit access
- Following best practice at every level, following third party attestations
- Infrastructure has regular security reviews & penetration tests
- Platform code also subject to regular security reviews & penetration tests
- We have third party attestations to our security levels
- Relevant PCI compliance documents in place
- Working towards ISO Certifications (via ISO standardisations)

For more information, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").


Platform Security


Playrcart has the following security policies in place to ensure best practice behaviour throughout the company and covers all networks, assets, servers and platform code. These polices also apply to all employees of Playrcart.

The Playrcart security team will verify compliance to this policy through various methods, including but not limited to, periodic walk-throughs, video monitoring, business tool reports, internal and external audits, and feedback to the policy owner.

Below are the main sections from our security policy document which you can also [download here](https://drive.google.com/file/d/1t9NrFKW1FT03cXRmffDvqRruR5r09Eli/view?usp=share_link "download here") to review in full.



**Employee Policies**
- Acceptable Use Policy
- Workstation Security Policy
- Software Installation Policy
- Password Construction Policy
- Email Policy
- Clean Desk Policy

**Network & Asset Policies**
- Asset Inventory Policy
- Identity & Access Management Policy
- Vulnerability Assenssments Policy
- Malware Protection Policy
- Technology Equipment Disposal Policy

**Server & Platform Polices**
- Server Security Policy
- Database Data Policy
- Database Credentials Policy
- Acceptable Encryption Policy
- Encryption Key Protection Policy
- Web Application Security Policy
- Facilities and Physical Security Policy
- Information Logging Policy

**Response & Recovery Polices**
- Security Response Plan Policy
- Data Breach Response Policy
- Disaster Recovery Plan Policy

For more information, please contact the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").


Security Policies


With any integration, there are a number of factors to consider which can affect the time between the integration being complete and campaigns being live.

<FeatureSection
    heading1="Pre-Integrated Platforms"
    paragraph1="For platforms that Playrcart has already integrated with, the integration could be completed in a matter of days."
	paragraph2="This mainly depends on how quickly APIs are provided to Playrcart to action the integration. This applies to buy, book, enquire and donate options."
    heading2="Example Timeline"
    paragraph4="The below cases provide an example of the expected integration timeline with both pre-integrated and new platforms."
    imageSrc="/timeline.png"
    unorderedList={[
        {
            heading: 'Buy:',
            description: 'Pre-integrated platforms: 2-3 days'
        },
        {
            heading: 'Donate:',
            description: 'New platform: 2-3 weeks'
        }
    ]}
    paragraph6="These timelines can vary depending on:"
    unorderedList2={[
        {
            description: 'Complexity of the integration'
        },
        {
            description: 'How many rounds of testing is required'
        },
        {
            description: 'Who is completing the integration (Playrcart or a third party)'
        }
    ]}
/>

#### Bespoke Integrations

When integrating a platform that hasn’t been pre-integrated, the timeline will be longer, typically around 10-days. This heavily depends on a number of factors, mainly who is performing the integration.

This is the general process when integrating a new platform or system:

1. Playrcart will establish if the integration is possible
2. A call with your tech team to discuss the integration process
3. Agree on an integration plan
4. Begin the integration
5. Testing the advert and integration
6. Tests are approved, and the integration is live, ready for a live campaign

To discuss timelines and the integration process in more detail, contact a member of the Playrcart team [here](https://www.playrcart.com/book-a-demo/ "here").


Process & Timelines


Below you’ll find answers to our most commonly asked questions.

<FaqComponent
    faqs={[
        {
            question: `Does a customer have to sign up for Playrcart?`,
            answer: `No, Playrcart is simply the technology that allows customers to interact and transact within the advert.`
        },
        {
            question: `Is there a limit on the number of fields I can have to capture data?`,
            answer: `Not at all. Just remember to be considerate of the user experience. Playrcart’s Customer Success team can give guidance to ensure an optimum campaign is delivered.`
        },
        {
            question: `Can we access campaign results via API?`,
            answer: `Campaign results such as the number of clicks, total sales, etc., are visible on the Playrcart dashboard, but we can also transfer this into platforms such as Google Analytics. Captured first-party customer data can be sent directly into an integrated CRM/CDP platform.`
        },
        {
            question: `Is it safe for customers to input their card details in the ad-unit?`,
            answer: `Yes, the payment is processed directly by their card provider within a secure environment. At no stage is card information visible or stored by Playrcart.`
        },
        {
            question: `What if the product runs out of stock?`,
            answer: `The ad unit would no longer be displayed to avoid an adverse customer experience.`
        },
        {
            question: `How does the ad unit manage stock levels?`,
            answer: `Through an API feed, Playrcart is able to sync real-time stock levels within a live campaign. Buffers can also be added for additional control.`
        },
        {
            question: `How do you manage customer enquiries and returns?`,
            answer: `Returns and customer enquiries are always managed by the fulfilment partner, the retailer or whoever sends the product(s) out.`
        },
        {
            question:
                `What if Playrcart does not have an existing integration with our e-commerce platform?`,
            answer: `Playrcart is happy to explore integration with a new e-commerce platform. Get in touch with us here to discuss this further.`
        },
        {
            question: `Who sends the customer a confirmation email?`,
            answer: `The brand can send a confirmation email via their standard e-commerce process, or Playrcart can send a customised email on behalf of the brand if desired.`
        },
        {
            question: `What payment methods can be used for donations?`,
            answer: `Playrcart can only work with the payment methods offered by the payment gateway the charity is set up with. Typically, this is Visa, Mastercard and American Express.`
        },
        {
            question: `Is there a maximum donation limit?`,
            answer: `There will be no limit placed on the donation amount from Playrcart. The consumer's payment provider could choose to limit the amount.`
        },
        {
            question: `Where is data collected?`,
            answer: `Data is collected within the Playrcart enabled adverts from the moment the user engages with (clicks) the Playrcart unit. These adverts are built in HTML5, served directly from a content delivery network, and run within the customer's browser.`
        },
        {
            question: `Where is the data stored?`,
            answer: `Data is stored within the Playrcart platform on an encrypted database hosted in the Amazon AWS infrastructure.`
        },
        {
            question: `What is the format of the collected data?`,
            answer: `All data is text only.`
        },
        {
            question: `Where does the data go?`,
            answer: `Data is transferred to the fulfilment partners’ systems and, optionally, the brands' CRM/CDP systems. All data is transferred over HTTPS.`
        },
        {
            question: `What is the data used for?`,
            answer: `The data is used to enable the sending of a confirmation email, the shipping of products and, if applicable, per the brand's privacy policy, marketing purposes.`
        },
        {
            question: `How long is the data retained?`,
            answer: `Data is stored within the Playrcart Platform for <1 minute before being removed once a successful transfer has taken place.`
        },
        {
            question: `Who owns the customer data?`,
            answer: `The first-party data is owned by the brand. Playrcart is a data processor and does not retain any customer data.`
        }
    ]}
/>

If you have any additional questions not answered here, please contact the Playrcart team for further assistance, [here](https://www.playrcart.com/book-a-demo/ 'here').
